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WurlD – The Master Of All (Artist Review)

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Born in Palm Avenue, Mushin in Lagos. Sadiq Onifade an electro-fusion singer who is popularly known as WurlD, is a Nigerian singer and songwriter. WurlD relocated to Atlanta, Georgia to pursue a secondary education and record music.

In late 2012, WurlD released his first single, “Beyond Our Dreams” from his debut EP titled Evolution, due summer 2013. Coinciding with the release, SESAC held an exclusive listening party at their Atlanta office for WurlD’s forthcoming Evolution EP.

 

By early 2013, WurlD was in the recording studio with Mario, writing songs for the R&B superstar’s upcoming album. Shortly after, the music video for Evolution’s second single, “Alive”, produced by Black Shield Entertainment producer Hood Beatz, was premiered exclusively via MTV: The Wrap Up on 2 May 2013.

 

WurlD also teamed up with Timbaland’s artist, BK Brasco as a featured artist on “Beautiful Girls.” He also appears in the song’s video.

 

Prior to releasing his debut EP Evolution in 2013, WurlD – was finding himself. A promising musician, he struggled to find a balance between his Nigerian heritage and life in Atlanta, Georgia. “Going to college in Atlanta and being an African boy with a strong accent, the culture was different for me,” he recalls. “I found myself learning new ways to communicate, loving music, and falling into the idea of songwriting.” He went on to write songs for big names such as Chris Brown, Akon and B.o.B. before moving onto his own solo releases.

 

It was his 2015 EP ‘Love Is Contageous’ featuring the hit single ‘Show You Off’, a collaborative joint with producer Shizzi and DJ Walshy Fire, that put him in the limelight and with each subsequent release, such as ’ILGWT (I Love Girls With Trobul)’ with producer Sarz and his Afrosoul EP, his vocal dexterity and pop lyricism has shone ever brighter.

 

Now living in Lagos, he’s just unleashed his new two-pack ‘Mwwu’ featuring the songs ‘Spunk’ and ‘Stamina’ featuring Major League Djz and LuuDaDeejay from his forthcoming debut album ‘My WorlD With U’. Time then to catch up with the artist who is fast establishing himself as one of Africa’s brightest breakout stars.

 

In May 2016 WurlD released “Show You Off” an Afro-soul record featuring Walshy Fire of Major Lazer and Afro-beat producer Shizzi.

 

In June 2016 WurlD released the collaborative track “Better Days” with Sir Felix; it became the official anthem for DelfSail 2016.

 

WurlD  co-wrote the hit song “Blow my Mind by Davido featuring Chris Brown in 2019. The song was produced by Davido’s long time collaborating producer Shizzi.

 

Awards

Won The 2019 Headies As Best Vocal Performance (Male)
Nominated For Best R&B Single – The Headies
Nominated Hip Hop World Revelation – The Headies

Albums

– Evolution
– Love is Contagious
– I love girls with Trobul (Wurld & Sarz)
– Afrosoul